STAR STUDDED TV SHOW, HOSTED BY DEAN CAIN, WILL HONOR EVERYDAY PEOPLE WHO DO EXTRAORDINARY THINGS

The 2009 Hero Awards “Heroes Among Us” special will tape Saturday, May 30th at Spartacus Square on the Universal Studios back lot. This one hour televised special will air this summer on MyNetworkTV and will benefit the international, nonprofit charitable organization Feed The Children. The show will present awards to exceptional individuals who, through their unwavering acts of heroism, kindness and philanthropy, show how one person can make a difference. The show will be produced and distributed by Emmy Award winning production company Associated Television International.

Hosted by actor Dean Cain, the show will feature musical performances by Brian McKnight and his sons Brian Jr. and Nikolas, American Idol alumni Kimberley Locke and LaKisha Jones, Lee Greenwood and the Greater Los Angeles Choir. Presenters include Tatyana Ali, Maria Conchita Alonso, Anthony Anderson, Daniel Baldwin, Kelly Hu, Jason London, Christopher Massey, Kyle Massey, Judd Nelson, Lou Diamond Phillips, Efren Ramirez, Kevin Sorbo, Olympic figure skating medalist Sasha Cohen, Erik Estrada, boxer Sugar Shane Mosley and Tom Arnold among others.

Feed The Children, founded in 1979 by Larry and Frances Jones, is a Christian, international, nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. Since its founding, the organization has reached out to help children and their families in all 50 states and 118 countries around the globe. For more information, please visit http://www.feedthechildren.org/

Associated Television International has been successfully producing television series specials and feature films for over three decades. ATI’s program have aired on all US broadcast networks and the major cable channels. For the last two years, ATI garnered critical acclaim and ratings success producing “The World Magic Awards.” Current series in production include, “Real Heroes Among Us,” “Masters of Illusion,” “World’s Funniest Moments,” Real Vice Cops Uncut,” and “Laura McKenzie’s Traveler.” Among the many honors presented to ATI are an Emmy nomination for “Who’s Who of World Giving,” and an Emmy Award for “America’s Invisible Children.” For more information, please visit http://www.associatedtelevision.com/

THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES
ANNOUNCES The 36th ANNUAL DAYTIME ENTERTAINMENT
EMMY® AWARDS

Daytime Emmy Awards To Be Telecast August 30th, 2009
On The CW Television Network at 8:00 p.m. (ET)
from The Historic Orpheum Theatre in Los Angeles

Sesame Street to Receive Lifetime Achievement Award for 40 Years of Educational Television

New York – April 7, 2009 – The National Academy of Television Arts & Sciences (NATAS) today announced the broadcast of the 36th Annual Daytime Entertainment Emmy® Awards on The CW Television Network on Sunday, August 30th, 2009 from the historic Orpheum Theatre in Los Angeles, CA. The show is a unique partnership between Associated Television International (ATI), NATAS and MGM Worldwide Television, which is handling worldwide distribution of the telecast.

“The Daytime Emmy® Awards are one of the cornerstones of our business,” said Frank Radice, President & Chief Marketing Officer, NATAS. “There wouldn’t be a television awards season without them. From the extravagant red carpet to the great entertainment, the viewer will experience the show through new approaches which will make this year’s show more robust and relevant than ever before.”

ATI President and Emmy® award winning producer David McKenzie with Paul Sharratt, will executive produce the show.
“We are thrilled to be working with NATAS, MGM and the CW on this year’s special presentation,” stated Jim Romanovich, ATI’s President of Worldwide Media and Entertainment. “As the producers of many successful event specials,
including The World Magic Awards, and as fans of the daytime genre, it is our quest to make this a fast paced, fun-filled entertainment special that celebrates the best of daytime.”

“We’re pleased to have this prestigious franchise on our network,” said Dawn Ostroff, President, Entertainment, The CW. “It is not only a terrifically entertaining show with a core female following similar to our own, but will also give us a promotional platform as we launch our Fall 2009 schedule.”

Jim Packer, Co-President of MGM Worldwide Television, stated: “MGM is always looking at creative ways to work with our partners in bringing compelling product to the marketplace and this is clear example of executing that strategy.”
Through the use of innovative programming from social networking sites, audiences will be availed of unprecedented interactivity between the program and audience. Westwood One Radio, the official radio partner of the event will also be offering a wide range of exciting participatory contests for their listeners.

Nominations will be released on May 14th, 2009, some of which will be announced on NBC’s Today with Kathy Lee Gifford and Hoda Kotb (10am ET). The complete list will be available that evening at a nominating event at the Hearst Tower, in Manhattan, home of the official print partner of the Daytime Emmy Awards, Good Housekeeping Magazine.

A multi page insert dedicated to The Daytime Emmy® Awards and the Nominees will appear in the September issue of Good Housekeeping.

In addition to honoring the best in Daytime Entertainment Drama Series, Talk & Morning Shows, Variety, Cooking, Animation, and Courtroom Drama, this year’s Lifetime Achievement Award will be awarded to Sesame Street for its
40 years of educating and entertaining our children, their children and most of us!

The Daytime Entertainment Emmy® Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2008 calendar year.

The 36th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences.

All balloting for the 36th Annual Daytime Entertainment Emmy® Awards will be compiled by the independent accounting firm of Deloitte & Touche LLP. American Airlines is the official airline of the Daytime Entertainment Emmy® Awards.
You can follow the 36th Daytime Entertainment Emmy® Awards on our Twitter page at: www.twitter.com/theemmys

About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting. Regional Emmy® Awards are given in 19 regions across the United States. NATAS also presents the National Academy of Television Arts and Sciences Global Media Awards™ which recognizes excellence in the world-wide intersection of digital entertainment and technology. Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at http://www.emmyonline.tv/

About Associated Television International
Associated Television International has been successfully producing television series specials and feature films for over three decades. ATI’s program have aired on all US broadcast networks and the major cable channels. For the last two years, ATI garnered critical acclaim and ratings success producing “The World Magic Awards.” Current series in production include, “Real Heroes Among Us,” “Masters of Illusion,” “World’s Funniest Moments,” Real Vice Cops Uncut,” and “Laura McKenzie’s Traveler.” Among the many honors presented to ATI are an Emmy nomination for “Who’s Who of World Giving,” and an Emmy Award for “America’s Invisible Children.” http://www.associatedtelevision.com/

About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution In, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit http://www.mgm.com/.
###

For More Information:
Paul Pillitteri, Director Communications, NATAS
212-484-9414
ppillitteri@emmyonline.tv

Premiering On Spike TV Wednesday, August 6 At 10 PM

New York, New York, June 30, 2008 - Spike TV has acquired the first season of the unscripted series, "Real Vice Cops Uncut," produced by Associated Television International (ATI). Filmed on location in various American cities, the series features exclusive ride-along access with local police agencies as they take down real-life criminals involved in the world of narcotics, prostitution and gambling. Six half-hour episodes of "Real Vice Cops Uncut" premieres on Spike TV starting Wednesday, August 6 (10:00 – 10:30 PM, ET/PT).

"Non-stop, action-packed programs speak directly to our audience," says Spike TV vice president of programming and acquisitions, John Griffin. "Real Vice Cops Uncut" satisfies their need by plunging viewers into the action right along with the squads."

The series chronicles the exploits of real vice squads from across the United States including Memphis, Las Vegas, Miami, Detroit, Atlanta, Dallas and Orlando. Viewers are given an eye-opening look at the dangerous and unpredictable conditions that squad members are thrust into as they protect and serve their constituents. "Real Vice Cops Uncut" lets the viewer in on everything from the plan, to the execution and ultimately, the arrest of hard criminals.

Viewers can also catch the action of "Real Vice Cops Uncut" at Spike.com. Episodes will be available online following the weekly premiere.

"`Real Vice Cops Uncut’ is an unprecedented television experience," says Jim Romanovich, President of Worldwide Media & Entertainment for ATI. "We have been allowed exclusive access to various vice divisions to see how their undercover operations really work without compromising the security of its officers who have to remain undercover. In this series, you will see all the action and intense situations you could ever expect. This is not Crockett and Tubbs. There is no Porsche, houseboat, or pastel wardrobe. These are some of the toughest officers I have ever seen doing the toughest job imaginable."

Executive producers for "Real Vice Cops Uncut" are Jim Romanovich and David McKenzie and Bryan Albright is producer/director.

About Associated Television International:

Associated Television International has been successfully producing and distributing television series, specials and feature films for over three decades. ATI's corporate mission is to produce projects that are both educational and entertaining for audiences worldwide. Its programs have aired on all US broadcast networks and the major cable channels. Recently they have produced such programs as "2007 World Magic Awards"- MyNetwork’s highest rated program in history, "Life Below The Line: The World Poverty Crisis," "Unlocking DaVinci's Code," Emmy-nominated "Who’s Who of World Giving" and the Emmy-winning "America’s Invisible Children" for the CW.

About Spike TV:

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

# # #

Press Contacts:

Kevin Sornatale
Spike TV
212-767-8621
kevin.sornatale@spiketv.com

David Stephan
Associated Television International
323-556-5600 x. 141
dws@ati.la

Most recently, Romanovich spent two years heading up domestic television and international sales at Allumination Filmworks, working under Jeff Sagansky and Kerry McCluggage. At Allumination, he structured several deals with top rated cable networks, as well as establishing and managing a syndication division. Previously, Romanovich spent fifteen years at ATI, serving in posts of increasing scope and responsibility. He began his career in Chicago as a morning disc jockey.

Prior to joining ATI, Pierce headed up JP Consulting Group after tenures in corporate communications and media relations at Fox Television Studios and Columbia TriStar Television. An attorney, Pierce previously acted as consultant to Joan Collins’ Gemini Star Productions, where he helped set up her successful 7-hour CBS mini-series "Sins," Additionally, he orchestrated product licensing opportunities for Ms. Collins. Pierce began his career as a rock music journalist. Current ATI projects include the "World Magic Awards," a fall event that will be broadcast as a network special, "Real Vice Cops," set to premiere on ITV in the UK with a US debut in '08 and "Laura McKenzie’s Traveler," which is entering its second season in syndication this September. ATI is also prepping several network and cable specials to be announced shortly.

Joel Russell
July 3, 2006
DAVID McKenzie thinks most independent producers in Hollywood have the process backward.

Instead of developing a movie concept and then trying to sell it to a studio, he believes they should start with the moment of final sale and work in reverse back to creation.

That seemingly odd strategy has paid off for McKenzie's Associated Television International, a Los Angeles-based producer of syndicated TV shows and home videos. Then again, McKenzie has an advantage.
His fare includes quasi-documentary instant knockoffs of popular movies such as the "The Da Vinci Code," "Pirates of the Caribbean" and the recent Johnny Cash biopic "Walk the Line."
"We are a sales and marketing organization first and then we are producers, said McKenzie "Our business strategy is based on the idea that no one in retail wants something they have to explain. If you have a product that cleans scissors, it explains itself. If you have an inspirational video called 'My Mountain Isn't High Enough,' the customer has to pick it up, read the packaging and make a decision. That doesn't work for video retailers."
Instant books on popular themes, such as the Iraq War or Paris Hilton, have been staples of the publishing industry for years. Now they are paying off well for Associated Television as it has moved the concept to video.

Take retail giant Wal-Mart Stores Inc., which told McKenzie it wanted a documentary about police SWAT teams to take advantage of the hype surrounding an upcoming movie, "S.W.A.T." from Columbia Pictures.
Other companies might have reacted by putting together a production deal, but Wal-Mart wanted the video in six weeks. Since Associated was already staffed to produce a great deal of material, it had in place the infrastructure of writers, directors, producers, camera crews and editors. In just five weeks, the company churned out "S.W.A.T.: The Real Story," which soon became Wal-Mart's No. 3-selling video.
The company has replicated the technique by producing easy-sell titles. If retailers think politics, movies, holidays or a celebrity death will throw a subject into the spotlight of public opinion, ATI can deliver a relevant video.

The company hit the mother lode of knockoffs with the success of Dan Brown's novel "The Da Vinci Code." First ATI examined the book's thesis objectively in "Unlocking Da Vinci's Code." Anticipating that ardent Christians would object to the book, ATI produced a video rebuttal called "Exposing the Da Vinci Code." Then came "Da Vinci Code Tour," which took viewers to locations portrayed in the book. The final video examines the eccentric artist at the center of the controversy: "The Secret Life of Leonardo Da Vinci." A more typical example occurred with the death of Johnny Cash and the release of the biographical film "Walk the Line." ATI answered with "The Unauthorized Biography of Johnny Cash."
"The idea in the market was that people were interested in Johnny Cash," said John Ross, the supervising producer at ATI, who turned around the project in four months. "But we saw this as a documentary that would stand on its own, not just because of the release of the film. People will be interested in Johnny Cash and listening to his music for a long time."
ATI titles such as "Real Pirates of the Caribbean" "The Spirit of Princess Diana" (including directions for conducting a seance to contact her) and "A Tribute to Pope John Paul II" feature subjects that enjoy occasional publicity jolts, but are also permanently embedded in the public consciousness. As a result, ATI can sell through various distribution channels, including broadcast syndication, cable, pay-per-view, foreign TV, in-flight and home video.
Spotlighting the market

ATI started in 1967, producing specials for the three broadcast networks. Currently, its TV output is focused on syndication and international sales. Top shows include "American Adventurer" with Erik Estrada, "Laura McKenzie's Travel America," and "Mysteries, Magic & Miracles."
An hour of syndicated programming runs 48 minutes, leaving 12 minutes for commercials. ATI gets six minutes, which it normally sells to national advertisers. The other six minutes go to the TV station for local ads. In a typical month, ATI controls about $18 million in syndicated ad time, McKenzie estimates. As the company has moved into the home video market, it has frequently leveraged that time by using it to flog its own products. When the Johnny Cash bio launched, it had almost 800 30-second TV spots behind it.
McKenzie's advice to other entrepreneurs comes down to a single word: control.
"If you do not have control of the marketing, you do not control your fate," said McKenzie. "'If you don't control the money, you're in trouble. You have to be as close to the source of sales as possible," he said.
While McKenzie refused to divulge the ATI's total revenues, he said the company expects a profit of 30 percent to 35 percent on each product. That figures grows as the product moves through its various distribution windows.

However, Robert Lorsch, chief executive of holding company RHL Group in Los Angeles, has advertised some of his companies on ATI's syndicated shows as well as invested in TV projects.
"The good news is I never lost money. That doesn't come easy in the television business," said Lorsch, who is working with them to promote his latest venture, mymedicalrecords.com, by sponsoring segments on medical and travel shows.
BY JOEL RUSSELL
Staff Reporter
COPYRIGHT 2006 CBJ, L.P.
COPYRIGHT 2008 Gale, Cengage Learning